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rejuvenation. Ni Zhennian said. Now it is a watershed, go left or right, to make the decision of time. According to Zhang Qing, now a number of sporting goods brands lack of forward-looking strategic vision, as the original thinking durance, in the analysis of order declined, growth rate falls, simply be attributed to the number of restaurants, sports resources are not rich enough, still is the extensive growth mode. After the sports apparel sports attribute to strengthen product line, to strengthen the brand positioning, brand planning to bright. In Zhang Qing's view, some local sports brand, such as peak, XTEP on development train of thought is problematic, with peak volume, capacity, should spend more energy to reshape the brand. Jinjiang brand,lebron 12 dunkman, the process is relatively similar, is usually a resource oriented, a speculative, through a large number of resources, quickly put the brand, this time even the product name can be a brand, but after this stage, to undertake combing, to understand their target
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